The Market for Craft: Discussions

11-Jun-2020 in

The Market for Craft, the biggest study of the marketplace for ten years, is a valuable tool to inform the debate about how the market can and will develop.

The report shows how consumer craft sales are worth £3bn to the UK economy and that there is a growing new generation of younger craft consumers. Using survey findings from consumers in the UK and two US cities, as well as makers and intermediaries supporting craft businesses, the report is a rich analysis of the business to consumer relationship - who is buying craft, why and where. The report’s findings and recommendations will be at the centre of discussions to consider how we can work together to support the different elements of the market. A copy of the report can be found here.

The Crafts Council is hosting 5 conversations during July to help shape and energise the future craft market. All events will be held between 12:00-13:00.

  1. Craft education and training providers (formal and informal) - 13 July 2020
  2. Fairs and market organisers - 14 July 2020
  3. Galleries (commercial and public) - 21 july 2020
  4. Makers - 27 July 2020
  5. Retailers - 28 July 2020

These conversations are designed to enable:

  • Makers to develop their business
  • Galleries, markets, fairs and other retailers to consider what can be done to rebuild and adapt post-pandemic
  • Formal and informal education providers to build on the role of participation in craft consumption.


The report was commissioned by the Crafts Council and the following partners: Arts Council of Wales, Contemporary Visual Arts Network, Craft Northern Ireland, Craft Scotland, Creative Scotland, Creative United, The Goldsmiths’ Company, Great Northern Events/Great Northern Contemporary Craft Fair


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