Sell Your Craft Online

Sell Your Craft Online

The past few weeks have been a steep learning curve, with many of us spending more time on-line than we ever imagined possible.

Although physical shops and galleries remain closed, many independent businesses are still reaching customers online, and while the route to recovery remains uncertain, there has never been a better time for your online presence to sparkle.


Craft NI has therefore created a series of five FREE training sessions for NI Makers, selected to help Sell Your Craft Online with limited time and resources. If you’ve ever wondered about having an on-line shop, this programme will help you select a platform and get going. Whether you’re starting from scratch, or you already have a shop front in place, you’ll need good quality photographsand/or video content and this programme will show you how to do that without hiring a professional. Backed up with training in free online marketing and SEO these sessions will help you feel confident in how you use the story of your brand and your creative process and to sell your work online.

The sessions were delivered via Zoom, and the recordings can be accessed here.

Please check you have received the link BEFORE the session starts, and email if you need help.

2pm Thursday 4 June

Yeshen Venema: Introduction to online retail platforms and Squarespace Masterclass

Yeshen Venema is an established product photographer specialising in the design and craft sector. He has worked for the Crafts Council UK, New Designers, Etsy and Not on the High Street.

In this session Yeshen gives an overview of the main online selling platforms including Shopify and Squarespace. Yeshen is a Squarespace authorised trainer although many of the issues he will cover will be applicable across the main selling platforms.

By the end of the session, makers setting up online retail for the first time will get an overview of the pros and cons of the main platforms and options for starting out. Makers already selling online will also benefit from advice on organising content, selecting product ranges and planning with their audiences in mind.


2pm Thursday 11 June

Yeshen Venema: Product Photography


Yeshen Venema is an established product photographer specialising in the design and craft sector. He has worked for the Crafts Council UK, New Designers, Etsy and Not on the High Street.

In his second session, Yeshen Venema explains the uses of product and lifestyle photography, and how to create your own shots. He will cover:


  • Using cutouts
  • Lifestyle v product photography
  • Using sets and creating a mood
  • Group shots
  • Making and Using props
  • Backgrounds
  • Tips for jewellery and reflective products
  • Dos and Don’ts
  • The five photos your website needs


2pm Monday 15 June

Simon Mills: Using video to tell the story of your brand and your creative process

In this session, filmmaker Simon Mills talks you through how to create exciting video content to promote your brand online, from short clips to engage your customers and audiences on social media, to a longer film to tell the story of your brand and creative process.

Simon will give tips on how to get started using just your smartphone to capture short clips for social media and how to use fun techniques such as slow motion and timelapse to best show off your process and work. We’ll then look at how these can be edited into a longer film, with a quick guide to recording audio for a voiceover and also how to source and choose music to best fit your film. This session will cover:

  • the benefits of video
  • using Instagram case studies of short clips of covering the techniques used and how to do them with your phone
  • using Voice Over to make a longer film with tips on how to record audio
  • telling a story without a narrator, scene setting
  • when to work someone else behind the camera (not necessarily a filmmaker)
  • choosing music, sourcing music, letting your process dictate the sort of film you make


10 am Thursday 18 June

Niamh Boyle (Digital 24): Getting Found Online

The success of your on-line shop depends on how easy it is to find. In this session Niamh Boyle from Belfast marketing agency Digital 24 shows how to make sure your work can be found online. She’ll cover:

  • Google my business
  • What is SEO (Search Engine Optimisation) and why is it important?
  • Keyword research. Why it is the basis of SEO and how to do it accurately.
  • SEO copywriting – do’s and don’ts
  • How search engines work
  • On-site SEO – exploring the core areas of onsite SEO and how optimise them following best practice


10am Thursday 25 June

Niamh Boyle (Digital 24): Marketing Online for Free  

The second session from Niamh Boyle will cover many ways you can market your work online for free, including:

  • Social Media Marketing – Facebook, Instagram, Pinterest, Twitter – they’re all great for promoting your business and products and they don’t have to spend a penny. Learn how to build an audience simply with compelling content about your work.
  • Blogging is still one of the most popular content marketing methods. It can be great for SEO and can help you to grow and build your audience over time
  • Vlogging is another option. In these CV-19 times, have you considered a YouTube channel? This session will show you howand how to optimise being found there.
  • Competitions – running these on whatever social media you are using
  • Influencer marketing: using influencers and hashtags to reach further