Sell Your Craft Online
The past few weeks have been a steep learning curve, with many of us spending more time on-line than we ever imagined possible.
Although physical shops and galleries remain closed, many independent businesses are still reaching customers online, and while the route to recovery remains
uncertain, there has never been a better time for your online presence to sparkle.
Craft NI has therefore created a series of five FREE training sessions for NI Makers, selected to help Sell Your Craft Online with limited time and resources. If you’ve ever wondered about having an on-line shop, this programme will help you select a platform and get going. Whether you’re starting from scratch, or you already have a shop front in place, you’ll need good quality photographsand/or video content and this programme will show you how to do that without hiring a professional. Backed up with training in free online marketing and SEO these sessions will help you feel confident in how you use the story of your brand and your creative process and to sell your work online.
The sessions were delivered via Zoom, and the recordings can be accessed here.
Please check you have received the link BEFORE the session starts, and email email@example.com if you need help.
2pm Thursday 4 June
Yeshen Venema: Introduction to online retail platforms and Squarespace Masterclass
Yeshen Venema is an established product photographer specialising in the design and craft sector. He has worked for the Crafts Council
UK, New Designers, Etsy and Not on the High Street.
In this session Yeshen gives an overview of the main online selling platforms including Shopify and Squarespace. Yeshen is a Squarespace
authorised trainer although many of the issues he will cover will be applicable across the main selling platforms.
By the end of the session, makers setting up online retail for the first time will get an overview of the pros and cons of the main platforms
and options for starting out. Makers already selling online will also benefit from advice on organising content, selecting product
ranges and planning with their audiences in mind.
2pm Thursday 11 June
Yeshen Venema: Product Photography
Yeshen Venema is an established product photographer specialising in the design and craft sector. He has worked for the Crafts Council UK, New Designers, Etsy and Not on the High Street.In his second session, Yeshen Venema explains the uses of product and lifestyle photography, and how to create your own shots. He will cover:
2pm Monday 15 June
Simon Mills: Using video to tell the story of your brand and your creative process
In this session, filmmaker Simon Mills talks you through how to create exciting video content to promote your brand online, from short
clips to engage your customers and audiences on social media, to a longer film to tell the story of your brand and creative process.
Simon will give tips on how to get started using just your smartphone to capture short clips for social media and how to use fun techniques
such as slow motion and timelapse to best show off your process and work. We’ll then look at how these can be edited into a longer
film, with a quick guide to recording audio for a voiceover and also how to source and choose music to best fit your film. This session
10 am Thursday 18 June
Niamh Boyle (Digital 24): Getting Found Online
The success of your on-line shop depends on how easy it is to find. In this session Niamh Boyle from Belfast marketing agency Digital 24 shows how to make sure your work can be found online. She’ll cover:
10am Thursday 25 June
Niamh Boyle (Digital 24): Marketing Online for Free
The second session from Niamh Boyle will cover many ways you can market your work online for free, including: